Sustainability’s Breakthrough Challenge

 

Many of us familiar with John Elkington and his contributions to sustainability and how businesses can and should play a critical role, both for responsibility and for better business performance. Mr. Elkington has been on the case from the very beginning of the modern sustainability movement (if you’d call it that), with and broad and deep footprint. Upon the release of his latest book, GreenBiz has published an interview with Mr. Elkington. Must reading for those keen to stay current on the thinking of one of the steadiest and shiniest lights on the subject of sustainable business strategy.

The photo of Elkington by JP Renaut. This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 License.

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